How to Own a Successful Profitable Beauty Salon and Spa

It is generally recognized that a crucial element for owning a successful and profitable beauty salon is the creation of impact advertising; in other words, getting your message across to the consumers, who eventually are the decision makers regarding your success!

Unfortunately, many salon owners either advertise in the wrong media or believe they will gain recognition by trial-and-error methods. These are both usually ultimately costly, inefficient and non-effective methods. If you are determined to make a success of your beauty salon business by developing and fully utilizing professional and proven marketing strategies, then getting it in front of the right audience of consumers is critical. A complete online dedicated service can provide you with the tools and expertise to promote and significantly expand your consumer base and salon business.

How to achieve a professional and creative difference

With the Internet facilities available today for practically everyone, everywhere, a useful website is relatively easy to create, attracting an audience from the Internet traffic, is another and critical factor! Yet a more important aspect is once they click on the site, how do you keep them there, get their attention and most important, a positive response that makes them your client or customer? In these hi-tech days, knowledge, awareness, expertise, and experience in any specific service or sales environment is crucial and this is where, for any existing or potential beauty salon owner. This is just one reason why with professional help you can be successful and equally important, profitable.

The first course of action for anyone owning a business is to use a website in marketing and promoting their service or product, but, it must be stressed, that just by this action, consumers will not be clamoring for your offering. Your website serves as a virtual identity for your beauty salon and spa that should be designed with the purpose of creating interest and providing useful information to an audience. In other words, you should be showing future clients who you are, where you are located and critically, how they can benefit by becoming your client!

Here is an example of what your potential clients ate looking for! If you go to a movie, you want to know what you are paying for and what you hope to receive for your money and time. Movie studios spend vast sums of money promoting a new movie and the actors playing the roles. They invest in professionals to get the best available talent because they have to stir up the interest and the desire in their consumers. As a beauty salon owner you are competing in a high volume, artistic and creative environment; are you seeing the comparisons here? You want to send a message that you can make a significant difference to people in not only their appearances but who they are. This is why you need that professional talent and expertise in getting your particular message seen and understood!

Become a Featured Salon or Spa

There has been considerable research conducted regarding the influence that advertising related to beauty and fashion, has on women and their male counterparts. This is a contributing reason why there are highly successful beauty salons and spas and the others! For you, there is the opportunity to place your business ahead of the rest, which should be inviting you to ask the question, how? The professional image you present is critical; therefore, a personalised and dedicated page should be created that will include:

  • A logo that will also be viewed by audiences on a Homepage
  • Your own Tag-line next to your Logo
  • An impressive Full-width Header Image
  • Your own designed description as you want it displayed
  • “Gallery images” showcasing your Salon and Spa faculties and interiors
  • “More Information” such as a Rate card, Brochure, marketing visuals
  • Unique promotion of your Salon and Spa “Special Offers” with innovation

Branding your name

Branding, a term that goes back to the Old and Wild West when cattle ownership was identified by a branding mark, or “logo” on their skins. Likewise, branding your salon or spa must be recognised as a crucial and integral aspect in the development of your business, for long-term success! It is not only a visual promotional impact tool but also one that can stimulate various emotions, including those founded on experiences. By professional brand recognition, you are committing and communicating the basic qualities and service of your business to potential customers. At the same time, you are reinforcing them in the minds of your existing clients.

Your customers have their own desires and expectations from your beauty salon or spa and how you communicate what you are offering to them by way of your website, is of the utmost importance. It should be in the form of answering unasked questions from consumers, such as your salon offering top quality styling and colouring services that may cost more because of the quality, or are you providing a fast, but inexpensive service; for people in a hurry? Your website should be directed firstly, towards impacting your brand name with consumers, with positive associations. This serves the purpose, among others, of enhancing the value they have received and for potential customers, helping to make their selection easier!

Your key element

It has been determined by various research that general usage of the Internet is continually increasing, with an emphasis placed on the younger members of households. People in all walks of life are turning to the convenience and informative power of the internet to find services and products, as well as locating suitable providers in their area. The creation and promotion of a website for your beauty salon or spa should be regarded as an essential marketing strategy and service to consumers. It is also a critical factor in your remaining competitive, not only in the present market conditions but those in the future!

Greening Your Beauty Salon – 7 Ways to Make Your Beauty Salon Greener

Beauty should be more than skin deep in a beauty salon. And finding small ways to make your salon a healthier place to be will pay off in big ways for you, your clients and the environment. Here are 7 things you can do to green your salon starting today.

1. Choose Organic Hair and Nail Products-There is a growing variety of products available that make this easier to do. Choosing to use products with natural ingredients rather than those with chemicals is great for your clients and leaves less of a footprint on the earth. And using more environmentally friendly products will drastically reduce the chemical smells often associated with salons.

2. Use Fluorescent Rather Than Incandescent Lighting-Fluorescent lights are more energy efficient because they produce up to 6 times more light than an incandescent bulb of the same wattage. They use fewer natural resources because they require less energy, and they put money in your pocket because using less energy costs less money.

3. Use Boar Bristle Brushes-Using this type of brush rather than plastic means less plastic in landfills. It is also a healthier brush for hair and scalp. The boar bristle brush is excellent at removing dirt and dust, stimulates the scalp, and as a result spreads natural oils through the hair. Having your customers experience this type of brush will help you easily justify the price of admission.

4. Use Organic Fabrics-Choose natural fabrics for window treatments, towels, capes. Towels and capes made of organic fabrics will feel better against the skin and will enhance the experience we have come to expect when visiting the salon.

5. Choose to Use Biodegradable Products-The best way to determine if and to what extent soaps, shampoos, cleaning agents, and detergents will return to nature is to look for the “certified biodegradable” designation from the Scientific Certification System. A product with this designation will be 70 percent decomposed within 28 days after disposal. Using products with this certification protects our water supplies and our health.

6. Safe Storage–Store partially used products that contain chemicals away from areas where client services are performed. Put chemical trash in metal trash cans with tops that keep fumes contained.

7. Continuously Filter Chemical Fumes-Unless you use an air purifier to filter the air in your salon, you run the risk of your being constantly exposed to fumes all day every day. The most effective filter for chemicals has been proven to be a carbon based filter with additives that insure elimination of volatile organic chemicals (VOCs) that are often found in products used in beauty salons. Allowing harmful fumes to constantly be replaced by fresh air makes your salon a greener place to be.

What Hair and Beauty Salon Equipment Do You Really Need?

Whether you’re opening your first hair ob beauty salon, refurbishing your salon, on opening your hundredth salon, you’ll want to make sure that you have everything your staff need, and your clients expect.

Here’s what you need to consider.

1. You’ll want the right sort of chairs, so that your beauticians can carry out their treatments, and for clients to sit in whilst having their hair cut. With different sizes, styles and colours available, you’re bound to be able to find the chairs for your salon.

2. Your reception furniture is important as it is the first impression of your salon that your clients get. If your sofa is old and worn out, or the chairs are mismatched and wobbly, it won’t fill new clients with confidence that you can cut hair or perform treatments well.

3. Treatment couches need to be comfortable so that clients can relax fully whilst they are being pampered. Choosing adjustable couches will mean that your beauticians will be able to be at the right height to work their magic.

4. Your styling chairs need to be adjustable, and comfortable too. With some clients spending a long time seated whilst having their hair done, they’ll need to be able to relax, and let your hairstylists get on with creating the right look.

5. If you’re offering products for sale, or have product literature, then you’ll want to make sure that you have some display stands. Giving products their own space can help make them more attractive and desirable, so that you can encourage more people to buy them, or take a brochure.

6. Your salon hairdryers need to be top quality, as they will be in use, all day every day. As well as performance, you’ll need to thing about weight, nozzles, and cord length, so that your hairdryers have all the flexibility you need for drying hair in your salon.

7. Ensuring that you and your staff have the right hairdressing scissors is important. You’ll need your staff to have a range of different sizes, styles and perhaps left handed scissors as well.

8. Hairbrushes and combs can also make a difference to a hairstyle, and you might want to offer brushes for sale to your clients, as well as making sure that your stylists have the right brush for the hair style they are creating.

9. If you offer hair removal in your beauty salon, then you’ll want to make sure that you have the right sort of products, whether you offer waxing or electrolysis.

10. You might offer tanning products, such a spray tans or self tans, and tanning accelerators. You’ll want to know that you’re offering a good quality tan, whether you’re spray tanning in a booth, or your clients are using self tan at home.

Now you know more about what sort of hair and beauty products you need, have you got the right salon equipment?